BOULDER, Colo. – Rudi’s Organic Bakery (“Rudi’s”), the maker of delicious, small-batch organic and
gluten-free breads available in natural food stores and supermarkets nationwide, today announced
the appointment of recognized industry leader and former Rudi’s CEO, Jane Miller to its Board of
Directors.

Ms. Miller brings over 30 years of executive experience in the FMCG industry, ranging from Fortune
500 companies to newly established brands. Most recently she was CEO of Lily’s Sweets, which she
helped sell to The Hershey Company in 2021. She also previously held the CEO role at HannahMax
Baking, a maker of low-sugar cookies, and ProYo, the high protein frozen yogurt brand. Over the
course of her career, Ms. Miller also held senior positions at Hostess, HJ Heinz, Bestfoods Baking,
and PepsiCo. Most recently, she co-founded Haevn, (thehaevn.com), a company dedicated to
providing career opportunities and personal development to college-aged students.

Notably, Ms. Miller served as Rudi’s CEO from 2008 to 2014. During her tenure, she cemented the
Company’s position as an early leader in the fast-emerging organic and gluten-free baked goods
category. Under Jane’s leadership, Rudi’s expanded its presence across grocery and mass channels,
launched gluten-free products and quickly achieved the #1 position in organic bakery.

“Jane brings decades of success from across food industry and joins the Board at an exciting time
for the business and the whole sector,” said Cem Karakas, Chairperson of Rudi’s. “Jane’s personal
knowledge of the business as well as her thought leadership in the natural food space makes her
uniquely qualified to contribute to the Board. Working together, we will continue to accelerate
Rudi’s growth and build on the great foundations she established when she was the CEO.”

“I am thrilled to be involved again with Rudi’s, a business that has grown to be an iconic brand in the
Natural and Organic industry,” said Ms. Miller. “Since my good friend Sheldon Romer founded
Rudi’s in 1976, the company has been committed to providing the most delicious baked goods,
using the highest quality ingredients. Mayfair Equity Partners and the Rudi’s board of directors have
an incredible vision for Rudi’s growth, and I am honored to be a part of this next chapter.”

Ms. Miller’s appointment became effective on 1st November 2021.

Rudi’s is the original, Rocky Mountain bakery that utilizes small batch baking techniques to deliver
organic and gluten-free products that encourage a healthy and delicious life. For over 40 years,
Rudi’s has spearheaded a mission to make artisanal and gourmet packaged baked goods more
accessible to consumers by bringing wholesome products, expertly crafted in the heart of Colorado,
to kitchen pantries nationwide. Both Rudi’s Organic Bakery and Rudi’s Gluten Free have cultivated a
devoted brand following amongst consumers who are actively seeking to enjoy bread without
compromises. The company has a strong position in the natural grocery channel and a growing
presence in the conventional / mass channel. It is fast-tracking innovation and has a total of 55 SKUs
across the organic and gluten-free bakery product segment.

Following the 2020 carve-out from Hain Celestial and the acquisition of Three Bakers Gluten Free by
Promise Gluten Free and Mayfair Equity Partners, Rudi’s will continue to leverage the category
expertise of one of the world’s most innovative gluten-free bakery companies. The transaction has
allowed Rudi’s to focus on growing its national footprint, increasing sales, and the development of
new organic and gluten-free products.

Press Contact
Cole Randle and Charlie Harrison
The One Nine Three Group
Cole.randle@the193.com / Charlie.harrison@the193.com

About Rudi’s Organic Bakery
Baking since 1976 in Boulder, Colorado, Rudi’s Organic Bakery has a long history of baking bread a
better and brighter way, by using simple, organic ingredients that contain no artificial ingredients,
preservatives, high fructose corn syrup or trans-fat. Rudi’s Organic Bakery offers an assortment of
freshly baked small-batch baked goods in the organic and gluten-free space ranging from breads,
rolls, bagels and more. By mixing old-world and modern bread-making approaches, Rudi’s believes
bread worth making is bread worth sharing.